1. Consistency. If you’re looking for any success to come from your blog, remain consistent. You don’t have to blog every day, but two – three times a week (or even once a week) will give reassurance to your readers that they have something to look forward too regularly.
2. Content. Writing your blog in the form of a diary makes it hard for others to relate. Tell your story in a way that others can put themselves in your shoes or compare what you’re saying to their own lives. This may include limiting use of names and locations or discussing feelings as opposed to events.
3. Branding. Consider your blog a brand or even a company. Create a catchy title, slogan, logo, personalized email and use your voice as the brand identity. You can create an anonymous blog but still, give the readers a sense of organization they can become comfortable with.
- Try to chose a blog name that people can spell and remember. Therefore, it’s easier for them to type it into the search bar if they’re not able to access their WordPress account and there’s more chances they’ll tell their friends or family about it in conversation.
4. Interact. Growing a blog is irrelevant if you’re not going to interact with people in the ‘community’. A benefit to blogging is having the privilege to hear other people’s insight on topics you’re interested in. Comment on others blogs, respond to those who comment on yours, do guest blogs and if the opportunity arises, engage in email conversations.
5. Clean. Keep your blog clean and simple as the rule, less is more, has never been more true. Only have the share buttons that people will realistically use. Have a solid background colour so the words can be easier to read and don’t fill your page with every widget you come across. This will make your page harder to maneuver around and your work will become lost in the mess.
- Putting links into text such as, ‘Click: Here’ looks a lot more appealing to the eye then including the entire ‘www’ address. Learn how to do so in the visual page edit screen.
6. Social Media. It’s almost impossible to have one successful social media account without the help of another. However, don’t sign up for every account at once. You will overwhelm yourself and your work will be mediocre, not outstanding. Start with one account (Twitter, Tumblr, Facebook, Instagram) and link it to your blog so that posts are immediately updated and can be found by another audience.
7. Length. We live in a society with shortened attention spans. We’re used to the length of a Facebook status or the quick skimming of a Twitter feed. Write posts long enough to say what you want but try to restrain from rambling on and on at the risk of losing your readers attention. Turn long posts into two short ones instead, if possible.
8. About. I’ve come across countless blogs that don’t include an ‘About Me’ page. I consider this unfortunate as it is always the first thing I look for. It doesn’t have to be an elaborate summary of your past or details down to your house address, but give your readers a general idea of who is writing these posts. It will really help them to connect and better understand you as a person.
9. Content. This can’t be stressed enough, write what you know. There seems to be a glamourized perception on being a ‘beauty guru’ that makes writing about anything else, seem unacceptable. If you don’t want to write about makeup and DIY’s, then write about mental health, animals, love & loss, being a sad and confused teenager. Write about something you can put your heart and soul into and you’ll be reward with the ability to impact someone’s life.
10. Theme. Just because it’s a theme available on WordPress, doesn’t mean it works for the content you’re trying to convey or the audience you’re hoping to address. Finding a theme that works for you is a frustrating session of trial and error. If your blog revolves around pictures, find an appropriate theme just as you should if your blog is mostly writing. Your readers want accessibility which unfortunately, can’t always be found.